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Youzlyn opened up a new channel for cross-border exports


Youzlyn, a well-known Chinese clothing brand, has undergone a remarkable transformation over the past 26 years. Originally specializing in thermal underwear, the brand has since expanded to include eight major categories and 58 subcategories of products, including lingerie, menswear, womenswear, children's clothing, home furnishings, outdoor gear, and more.

With over 1,000 brick-and-mortar stores spread across 24 provinces in China, Youzlyn has become a leading national brand in meeting people's comfortable lifestyle needs. The brand has also opened flagship stores, specialty shops, and main stores on major e-commerce platforms and live-streaming platforms.

Youzlyn has won numerous awards for its design and innovation, including the gold prize at the 9th "Spark Cup" invention competition, as well as awards at the Shanghai Invention and New Product Exhibition, the Shanghai Patent Technology and Product Expo, and the National Quality Service Double Guarantee and Consumer Rights Protection Integrity Unit.

In 2020, Youzlyn signed renowned Chinese actress Wang Lin, also known as "Xue Yi," as its brand ambassador to further elevate its brand power. With a focus on product, terminal, and channel upgrades, Youzlyn is taking a new and differentiated approach to brand partnerships.

Looking ahead to 2022, Youzlyn is expanding its cross-border export channels and exploring new models for importing branded goods. The brand is also introducing a unified packaging design for both domestic and international markets, and is using overseas TikTok live-streaming and short video platforms to promote its new products.

Through its continued innovation, strategic partnerships, and commitment to quality, Youzlyn is well positioned to continue its growth and success in the highly competitive Chinese clothing market.

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